Run on Less – Messy Middle Bootcamp #9: The Opportunities and Challenges of Selling Hydrogen to the Industry

Webinar Date: July 1, 2025 at 10:00am PST

Sponsored by:

For hydrogen to be considered a viable fuel choice for long-haul operations, both hydrogen and the vehicles that use it need to be priced competitively vs. alternatives. Because the industry is relatively new, the total cost of ownership for hydrogen trucks is difficult to calculate: Regulations, safety considerations, storage requirements, fuel and vehicle availability, as well as other system components are all in flux. Experts in this session will highlight the opportunities and challenges of using hydrogen fuel for trucks, the best use cases, and what is needed for hydrogen to become competitive.

Join this one hour webinar to:

  • Learn about the regulations and safety requirements for selling hydrogen fuel
  • Listen to fleet and OEM perspectives on the prospective competitive advantages of hydrogen as a fuel
  • Understand the various vehicle and power considerations that will impact how hydrogen fuel and vehicles are sold
  • Explore how the hydrogen supply chain and price at the pump impacts the TCO of hydrogen vehicles.

Tarek Abdel-Baset

Director of Business Development for Hydrogen Storage Systems

FORVIA

Ben Happek

General Manager, Commercial Vehicles & Hydrogen

Hyundai Motor America

Derek Rotz

Director in Advanced Engineering

Daimler Truck North America

Hui Xu

Technical Project Leader Global H2 ICE

Cummins