In this edition of ACT News Talks Tech, Director of Editorial Stephane Babcock sits down with Mike Roeth, Executive Director of the North American Council for Freight Efficiency (NACFE), to discuss the findings from NACFE’s Run on Less: Messy Middle initiative and the reports that followed.
The Messy Middle reflects the complex reality fleets face today as they evaluate multiple pathways to reduce emissions and improve efficiency. Rather than a single technology solution emerging as the clear winner, fleets are testing a wide range of options, including battery-electric, hydrogen fuel cell, renewable fuels, and efficiency technologies, often in combination.
During the discussion, Roeth explains how the Run on Less event captured real-world operational data across multiple duty cycles and technologies, offering fleets a clearer view of the costs, performance, and infrastructure considerations shaping the transition.
Watch the full interview to hear Roeth’s insights on what the data reveals about the evolving freight technology landscape and what fleets should watch for next. See what led up to the 2025 event by watching the Messy Middle Bootcamp Series.
