Ford has named its long-awaited affordable electric pickup the Fathom, confirming a starting price of $28,350 before a mandatory $1,595 destination fee, which brings the out-the-door starting price to $29,945. The midsize truck will be the first vehicle built on Ford’s new Universal EV Platform and is scheduled to open for preorders in early 2027, with customer deliveries beginning in fall 2027.
The Fathom is aimed at a different buyer than Ford’s existing electric trucks. According to the company, the five-seat truck will offer more passenger volume than a Toyota RAV4, along with a front trunk and a conventional pickup bed.
Ford has not yet released battery capacity, EPA-rated driving range, charging speed, towing capacity or payload figures for the Fathom. A standard-range battery will be initially available, with a longer-range option to follow. The truck will use lithium iron phosphate battery cells and a 48-volt low-voltage electrical architecture, a departure from the 12-volt systems commonly used.
The truck will be built at Ford’s Louisville Assembly Plant in Kentucky using an “assembly tree” manufacturing process that builds the front, center and rear sections of the vehicle separately before joining them, rather than moving the truck down a single traditional assembly line. Ford says the Universal EV Platform uses large aluminum unicastings that replace more than 100 individual parts, part of an effort to cut manufacturing cost and complexity across a future family of affordable electric vehicles built on the same architecture. The Fathom was developed at Ford’s Electric Vehicle Development Center in Long Beach, California, and the company has invested roughly $5 billion in the broader program.
The Fathom becomes Ford’s second all-electric pickup after the F-150 Lightning, and it enters a market where electric truck sales have cooled and automakers have pulled back earlier EV ambitions. Ford executives, including Model e General Manager Kay Hart, have said the Fathom was designed around a different customer profile than the traditional full-size pickup buyer, prioritizing affordability and everyday usability over towing capability and payload.
